Broadcasters stand to gain lucrative new commercial opportunities from mandatory World Cup hydration breaks introduced by FIFA to protect player welfare.

MIAMI, June 15 : FIFA's mandatory three-minute hydration breaks in World Cup matches are proving as controversial as they are cooling, with players split over interruptions that…

Analysis: Fifa says they're to protect players from heat. Their real purpose, it seems, is to break up the game - providing broadcasters the chance to sell more ads.