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Hydration breaks FIFA World Cup's newest advertising goldmine
Broadcasters stand to gain lucrative new commercial opportunities from mandatory World Cup hydration breaks introduced by FIFA to protect player welfare.
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rnz.co.nz
Fifa's Football World Cup hydration break farce the ultimate insult to weary fans
Analysis: Fifa says they're to protect players from heat. Their real purpose, it seems, is to break up the game - providing broadcasters the chance to sell more ads.
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forbes.com
World Cup: Here’s Why New Hydration Breaks Are Getting A Mixed Reception
The breaks have resulted in some broadcasters airing advertisements in the middle of games, which is not standard practice for soccer matchups.
