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Apple plans price increases as CEO Tim Cook cites rising chip costs from AI boom

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

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Apple plans price increases as CEO Tim Cook cites rising chip costs from AI boom

Apple plans 15-20% price increases on MacBooks and iPhones in 2026 as DRAM/NAND costs surge 10-25% year-over-year from AI infrastructure builders monopolizing global chip supply. Memory supply contracts expire January 2026 in a seller's market—new agreements will lock Apple's cost structure for years, eroding the margin predictability that powered its financial discipline.

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mercoledì 17 giugno 2026·forbes.com
Apple CEO Tim Cook Warns Your Next iPhone Could Be More Expensive
Apple is facing rising silicon costs as the world rushes towards AI. That’s going to force price rises across the board, including the upcoming iPhone 18 Pro.
mercoledì 17 giugno 2026·cryptobriefing.com
Apple plans price increases as CEO Tim Cook cites rising chip costs from AI boom
Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Apple plans price increases as CEO Tim Cook cites rising chip costs from AI boom

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Apple plans price increases as CEO Tim Cook cites rising chip costs from AI boom

Timeline cronologica

Apple CEO Tim Cook Warns Your Next iPhone Could Be More Expensive

Apple plans price increases as CEO Tim Cook cites rising chip costs from AI boom

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Apple CEO says AI boom makes price increases 'unavoidable' - Latest News

Apple CEO warns price rises ‘unavoidable’ amid AI boom

Apple to raise prices as RAM costs surge