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Starbucks Korea to shut 2,000 stores to teach history lessons to employees
Starbucks Korea is closing over 2,000 stores for mandatory history and social sensitivity training after a marketing campaign sparked outrage. The "Tank Day" promotion, coinciding with the Gwangju massacre anniversary, led to boycotts and leadership changes. The half-day shutdown on June 22 is expected to cost 2.1 billion won in lost sales.
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france24.com
Starbucks Korea to shutter outlets for history lessons after 'Tank Day' fiasco
Starbucks stores across South Korea will shutter for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said…
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scmp.com
Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder
The coffee giant will close all stores for half a day so employees can ‘receive education in historical awareness and social sensitivity’.
