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Emma Hayes just showed in 70 seconds how the hated hydration break can be used smartly on TV
While lots of broadcasters have been going to advert breaks, Hayes took the opportunity to provide some expert tactical insight
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cryptobriefing.com
FIFA introduces hydration breaks for World Cup, opening the door to mid-match commercials
FIFA mandated three-minute hydration breaks at the 2026 World Cup, giving broadcasters commercial windows. Fox already missed live play returning from ads.
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nytimes.com
Emma Hayes just showed in 70 seconds how the hated hydration break can be used smartly on TV
While lots of broadcasters have been going to advert breaks, Hayes took the opportunity to provide some expert tactical insight
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forbes.com
World Cup: Here’s Why New Hydration Breaks Are Getting A Mixed Reception
The breaks have resulted in some broadcasters airing advertisements in the middle of games, which is not standard practice for soccer matchups.
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How broadcasters are using hydration breaks – and might they be here to stay?
TV companies around the world are taking different approaches. Some are making big money, others either are not or are unable to do so