Everybody can see the hydration breaks for what they are, or at least for what they have quickly become; a chance for broadcasters to sell advertising during matches. It is a major alteration to the sport and one many will hope is ditched as soon as the FIFA roadshow leaves North America.“Hydration breaks are a bit interesting, because I was obviously watching almost all the games up until today, and every time going to commercial is a bit… not really that I like it.”Those were the words of Netherlands captain Virgil van Dijk and they seem to reflect the views of the majority of football fans. One lone voice willing to say in public that the hydration breaks are a good idea is known contrarian Alexi Lalas, who has been whipping up U.S. audiences for years but has been thrust upon the rest of us this summer.Last week, USMNT coach Mauricio Pochettino, born in Argentina’s agricultural heartlands, hit the nail on the head. “I don’t like it,” he said. “I only like it when the conditions are extreme. But when the conditions are good, it is unnecessary.”Of course, when temperatures are too high, it is simply humane to allow the players some water, but the fact these breaks have been enforced on everybody, even when matches are inside air-conditioned stadiums, means it is easy to think there may be other motivating factors at play.But while there is no prospect of them being scrapped, we may as well make the best of it, and on Monday it was the USWNT coach, Emma Hayes, who highlighted how these breaks can be used to enhance the viewing experience.Working for ITV Sport in the UK, she presented a very short, very easily digestible tactical breakdown of the ‘first quarter’. With Spain struggling to break through against stubborn tournament debutants Cape Verde, she highlighted how their best two moments up until that point had come through ‘wide rotations’, and urged them to be more patient when trying to get things right.