Visa's partnership with OpenAI could mark the beginning of a new phase in digital commerce, where AI assistants move beyond product recommendations to actively participate in transactions. As intelligent agents become more involved in purchasing decisions, businesses may need to rethink how products are marketed, discovered, and evaluated in an increasingly AI-driven marketplace.

Visa Partners with OpenAI to Power the Next Generation of AI Commerce

Dalla ricerca del prodotto al pagamento finale: OpenAI e Visa lavorano a un sistema che potrebbe consentire agli assistenti artificiali di comprare online per conto degli utenti.…