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Agency AI pitches are starting to face harder questions
Holding companies are racing to sell proprietary AI platforms, 3C Ventures argues advertisers still lack basic proof of what they are buying.
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adexchanger.com
Marketers Are Getting Used To AI In The Ad Stack | AdExchanger
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like OpenAI's ChatGPT.
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Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer | AdExchanger
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis…
