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Agency AI pitches are starting to face harder questions
Holding companies are racing to sell proprietary AI platforms, 3C Ventures argues advertisers still lack basic proof of what they are buying.
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adexchanger.com
Marketers Are Getting Used To AI In The Ad Stack | AdExchanger
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like OpenAI's ChatGPT.
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digiday.com
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a…
