Apple’s Siri AI delay has turned the DMA from a Brussels bubble debate into a consumer issue. The DMA is meant to ensure a fair market, but what are the measurable benefits for consumers and founders?

Apple says EU regulators rejected every proposal to bring Siri AI to iPhone and iPad under the DMA. There is no timeline for the feature's EU availability.

While Apple is launching Siri AI in English later this year, it wants EU users to have someone to blame for why it won’t be available there immediately on all of its platforms…