Apple asked EU regulators for an exemption to Digital Markets Act rules for at least 18 months to allow it to introduce an updated Siri digital assistant in the bloc, which was turned down, the European Commission said.

A Commission spokesman faulted Apple for blaming EU rules for an indefinite delay in introducing the AI product in the bloc, saying the decision was Apple’s alone and that there was nothing in the DMA preventing companies from introducing new products.

Apple executives told journalists at a briefing at the company’s Cupertino headquarters that the updated Siri would have unprecedented access to personal data on a device, including virtually all communications, Reuters reported.

Image credit: Apple

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