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Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning
Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building Curry’s global reach in basketball, golf and lifestyle.
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forbes.com
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
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apnews.com
Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning
Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced the partnership to keep building…
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nytimes.com
Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint
Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for his foundation.
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si.com
Stephen Curry Signs 10-Year Sneaker Deal With Li-Ning
Stephen Curry and Li-Ning have announced a ten-year partnership that will extend beyond basketball shoes.
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hindustantimes.com
Stephen Curry signs landmark 10-year deal with Li-Ning seven months after Under Armour departure
Curry Brand's new partnership marks a major leap forward, less than a year after Stephen Curry entered sneaker free agency following his Under Armour exit.
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gmanetwork.com
NBA: Stephen Curry signs long-term deal with China's Li Ning
SHANGHAI — Golden State Warriors star Stephen Curry announced his Curry Brand has signed a new deal with Chinese sportswear giant Li Ning in a social media post Tuesday.
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morningstar.com
LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand
LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand
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scmp.com
NBA star Curry ends trainer free agency, signs with Chinese sportswear firm Li Ning
Golden State Warriors guard announces deal on social media, hails partnership with company ‘rooted in sports and innovation’.
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cnbc.com
NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning
Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.
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sportico.com
Curry’s Li-Ning Deal: Access to China Without Western Baggage
Steph Curry's new Li-Ning deal should unlock marketing opportunities in China as Chinese consumers turn away from Western apparel brands.
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asia.nikkei.com
Chinese sports brand Li Ning partners with NBA star Steph Curry
Company lands one of the game's biggest names to help raise its profile abroad
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malaymail.com
NBA star Stephen Curry signs 10-year deal with China’s Li-Ning after Under Armour exit
SAN FRANCISCO, June 2 — Four-time NBA champion Stephen Curry ended his sneaker free agency yesterday announcing a 10-year deal with Chinese company Li-Ning after leaving Under...
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cnn.com
NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant | CNN
Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.