The decision represents Nvidia’s move into the general consumer market and an investment in increased AI integration in personal computing systems.

The new line of Windows laptops and desktops will be the first ever to run solely on an Nvidia-made chip, the RTX Spark, as the AI giant looks to take on rivals Intel and AMD.

Nvidia unveiled RTX Spark at Computex 2026, a superchip delivering 1 petaflop AI performance for laptops. Major manufacturers ship devices this fall.

Tech company says PCs will be able to run large AI models securely using its technology