YouTube is cracking down on undisclosed AI videos, but won't penalize creators for making them

YouTube is cracking down on undisclosed AI videos, but won't penalize creators for making them

YouTube now requires an "AI" label on photorealistic or fully AI-generated videos, displayed prominently above the description or as a Shorts overlay, with automatic detection for creators who skip disclosure. The move signals that AI content identification is becoming platform infrastructure — teams deploying AI-generated video marketing or training content should expect labeling to be enforced algorithmically, not left to self-declaration.