May 27, 2026

Youtube will in future automatically detect AI-generated content and flag the information to viewers on its platform, the Google-owned company said Wednesday.

The move reverses a previous policy of relying on video creators to self-report if they had used generative AI tools.

“If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label,” Youtube said in a blog post.

The video platform’s last steps on generative AI date back to 2024, when it requested that creators flag content where they had used the technology.