YouTube is making a major change to its user interface to make it clear when a video has used artificial intelligence tools in its creation, particularly for photorealistic or “meaningfully altered” content.
The Google-owned video platform said Wednesday that it will move its “AI” label from video descriptions to more prominent locations on both desktop and mobile, for long-form videos and Shorts.
In long-form videos, the disclosure will now appear above the description and directly below the video player, and on mobile, it will be an overlay on the video itself.
In a video explaining the move, YouTube’s creator liaison, Rene Ritchie, said the goal is “to make them even more intuitive for everyone.”
“The goal here is context at a glance. If it looks real but was made with AI, viewers will know immediately,” Ritchie added. “This is purely about giving viewers the right information at the right time.”
