Gucci will be the title sponsor for the Alpine F1 team starting in 2027 in a deal estimated to be worth $50 million to $60 million a year.

La maison fiorentina diventa il primo marchio della moda di alta gamma a dare il proprio nome a una scuderia di F1: si chiamerà "Gucci Racing Alpine Formula One Team".

PARIS, May 27 : Gucci will partner with Renault's Alpine Formula One team, with the team racing as "Gucci Racing Alpine Formula One Team" and competing in the brand's colours from…

Il marchio italiano scende in campo l'anno prossimo in partnership con il team transalpino