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F1 2027: Alpine and Gucci announce whopping $150 million title sponsorship deal
In a move that feels more Monaco yacht club than traditional motorsport paddock, Italian fashion powerhouse Gucci will become Alpine’s title partner from 2027, creating the Gucci Racing Alpine Formula One Team.
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quattroruote.it
Gucci in Formula 1: dal 2027 sarà Title Sponsor della Alpine
La maison fiorentina diventa il primo marchio della moda di alta gamma a dare il proprio nome a una scuderia di F1: si chiamerà "Gucci Racing Alpine Formula One Team".
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channelnewsasia.com
Gucci to become title partner of Renault's Alpine F1 team from 2027
PARIS, May 27 : Gucci will become title partner to Renault's Alpine Formula One team from the 2027 season, the Italian luxury brand said on Wednesday.Alpine, whose current title…
