Set to debut in 2027, Gucci's partnership with Alpine marks a bold crossover as fashion deepens its presence in Formula 1’s global arena.

La maison fiorentina diventa il primo marchio della moda di alta gamma a dare il proprio nome a una scuderia di F1: si chiamerà "Gucci Racing Alpine Formula One Team".

PARIS, May 27 : Gucci will become title partner to Renault's Alpine Formula One team from the 2027 season, the Italian luxury brand said on Wednesday.Alpine, whose current title…

Il marchio italiano scende in campo l'anno prossimo in partnership con il team transalpino