YouTube is tightening its AI labeling rules. Labels for photorealistic or heavily AI-altered content will now show up in more visible spots, below the player for long videos and as an overlay on Shorts. Starting May 2026, an automatic detection system will flag AI-generated content even if creators don't disclose it. Recommendations and monetization won't be affected.

Regra anterior dependia de informação prestada pelo usuário; TSE tem normas sobre o tema

YouTube shifts from voluntary creator disclosure to automatic AI video detection, with prominent labels and permanent markers for content made with its own tools or verified by…

As the platform leans even further into AI-generated content, it will make it clearer to viewers what is real and what is synthetic.