HomeAI · summaries
Storia in 16 fonti
Starbucks faces South Korean backlash following campaign echoing 1987 massacre
It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public apology in the wake of the company's disastrous "Tank Day" promotion launched earlier this month. Many Koreans saw the campaign's name as a reference to a deadly 1980 crackdown in which hundreds of pro-democracy protesters were killed by the country's military dictatorship. The campaign was quickly scrapped, but it hasn't quelled public furor.
Confronto fonti
6 prospettive sulla stessa storiaTimeline cronologica
- ·
thediplomat.com
Starbucks Korea’s Tank Day Promotion on a Massacre Anniversary Causes a Political Firestorm
The marketing blunder on South Korea’s most solemn democratic anniversary has reignited a decades-old battle over how the country confronts its authoritarian past.
- ·
scmp.com
‘My fault’: tycoon takes blame to quell fury over Starbucks Korea ad blunder
Chung Yong-jin’s apology came as backlash deepened over the coffee chain’s marketing campaign mocking South Korea’s pro-democracy history.
