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Storia in 13 fonti
En Corée du Sud, les ventes de Starbucks plongent après une controversée publicité créée par l’IA
La publicité évoquant la sanglante répression du soulèvement prodémocratie en 1980 sème l’émoi dans la population.
Confronto fonti
6 prospettive sulla stessa storiaTimeline cronologica
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independent.co.uk
South Korean Starbucks boss apologizes for ad campaign that evoked massacre
South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks’ local operation faces a backlash over a recent marketing campaign that was…
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Starbucks Korea suffers sales slump after backlash over marketing campaign
Controversial ‘Tank Day’ campaign evoked a 1980 military crackdown on pro-democracy protesters
