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Starbucks dans la tourmente en Corée du Sud à cause d'une pub générée par IA
Les cafés des Starbucks en Corée du Sud se vident. Des appels au boycott sont énoncés et les ventes sont en chute. En cause, une campagne publicitaire générée par IA et qui rouvre un trauma national.
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6 prospettive sulla stessa storiaTimeline cronologica
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aljazeera.com
Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign
Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.
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france24.com
Starbucks Korea reveals series of mishaps leading to 'Tank Day' campaign
Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said…
