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Starbucks dans la tourmente en Corée du Sud à cause d'une pub générée par IA
Les cafés des Starbucks en Corée du Sud se vident. Des appels au boycott sont énoncés et les ventes sont en chute. En cause, une campagne publicitaire générée par IA et qui rouvre un trauma national.
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aljazeera.com
Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign
Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.
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france24.com
Starbucks Korea reveals series of mishaps leading to 'Tank Day' campaign
Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said…
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koreatimes.co.kr
Starbucks Korea crisis blamed on historical ignorance, approval chain failure - The Korea Times
A lack of sensitivity toward one of the country’s defining pro-democracy movements, along with a broken approval chain that failed to screen for po...
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benzinga.com
Starbucks Korea Is Seeing Sales Drop After A Controversial 'Tank Day' Marketing Campaign Sparked Politica
Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.
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independent.co.uk
Starbucks Korea apologises for ‘Tank Day’ marketing campaign after sales fall
Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…
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leparisien.fr
Scandale Starbucks en Corée du Sud : le groupe rejette la faute sur l’IA et regrette un « fort repli des ventes »
Le groupe Shinsegae, opérateur de Starbucks en Corée du Sud, s’est excusé après le tollé provoqué par une publicité sur le soulèvement de Gw
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malaymail.com
Starbucks Korea boss apologises after AI-generated ‘Tank Day’ campaign triggers national fury
SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...
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Business - Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee…
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lecho.be
Starbucks dans la tourmente en Corée du Sud à cause d'une pub générée par IA
Les cafés des Starbucks en Corée du Sud se vident. Des appels au boycott sont énoncés et les ventes sont en chute. En cause, une campagne publicitaire générée par IA et qui rouvre…
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valor.globo.com
Starbucks Coreia enfrenta crise após ação promocional associada à ditadura militar
Chung Yong-jin, presidente do Shinsegae, grupo controlador da rede no país, pediu desculpas publicamente e apelou para que consumidores não direcionem a indignação aos…
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ledevoir.com
En Corée du Sud, les ventes de Starbucks plongent après une controversée publicité créée par l’IA
La publicité évoquant la sanglante répression du soulèvement prodémocratie en 1980 sème l’émoi dans la population.
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Starbucks faces South Korean backlash following campaign echoing 1987 massacre
It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…
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Starbucks Korea payments drop 26% after controversial promotion sparks backlash - The Korea Times
Payments at Starbucks Korea plunged more than 26 percent in just one week, industry data showed Wednesday, after a controversial promotional event...
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‘Tank Day’ backlash wipes RM22m off Starbucks Korea weekly sales
SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...
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koreaherald.com
Starbucks Korea’s ‘Tank Day’ fiasco explained in 2 minutes
Starbucks Korea is facing one of the biggest crises in its history after a marketing campaign triggered accusations that it mocked South Korea’s historic democr
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Starbucks fiasco puts Shinsegae under financial strain - The Korea Times
Starbucks Korea’s recent marketing blunder, seen as mocking the country’s democracy movements of the 1980s and leading to widespread public outrage...
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hani.co.kr
Starbucks Korea sees 26% dropoff in weekly sales following ‘Tank Day’ debacle
Figures show transactions falling by over 8 billion won (US$5.3 million) and app downloads declining