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Google seeks to balance AI disruption with core business protection
Google is pushing AI across its products while trying to protect its search ad revenue. Here's why this balancing act is the most important story in tech.
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axios.com
Google reinvents search before AI rivals replace it
The search giant is upending its core business.
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digiday.com
'Trust becomes the product': Marketers grapple with Google’s new suite of AI-powered ad agents
Google roll out of new agentic AI ad tools is forcing marketers to grapple with transparency issues echoing the PMax "black box."
