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Storia in 19 fonti

A new Swatch model is introduced, and a case study in overexcited 'drop culture' plays out

Swatch's new Royal Pop pocket watch has sparked outbursts of chaos worldwide. The Swiss watchmaker says there's no shortage of the items despite weekend crowds and brawls at stores.

Raccontata dailfattoquotidiano.itwww1.folha.uol.com.brvirgilio.iteconomictimes.indiatimes.commilenio.comspiegel.deletemps.chdailymail.comnbcnews.commanager-magazin.deswissinfo.chtheguardian.com+7 altre

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6 prospettive sulla stessa storia
AI · summaries
apnews.comStai leggendo1 mesi fa

A new Swatch model is introduced, and a case study in overexcited 'drop culture' plays out

Swatch's new Royal Pop pocket watch has sparked outbursts of chaos worldwide. The Swiss watchmaker says there's no shortage of the items despite weekend crowds and brawls at stores.

originale

Timeline cronologica

  1. sabato 16 maggio 2026·ilfattoquotidiano.it

    "Costa 385 euro, lo rivendo a 1100": centinaia di persone in coda tutta la notte e scene di caos urbano per l'uscita del nuovo Swatch…

    Code ovunque, spintoni e rivendite a 1.100€: il lancio del Royal Pop Swatch x Audemars Piguet ha paralizzato le città italiane.

  2. sabato 16 maggio 2026·www1.folha.uol.com.br

    Venda de coleção de relógio tem filas quilométricas e suspensão do lançamento em Paris, Londres e Dubai

    Evento é cancelado em lojas de Paris, Londres, Dubai e Singapura por motivos de segurança

indy100.com
1 mesi fa

Swatch Royal Pop watch frenzy causes global pandemonium and resale gold rush

Police deployed tear gas in Paris, a fistfight erupted in Milan, and all-night queues snaked around Swatch stores in London, Singapore, and New York. These scenes unfolded as the latest example of "drop culture" swept…

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euronews.com1 mesi fa

Swatch appeals for calm as 'Royal Pop' watch fever spreads online

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

Leggi questa versione → originale
thelocal.it1 mesi fa

Scuffles in France, Italy and beyond as Swatch sale descends into chaos

The launch of limited-edition Swatch watches descended into chaos Saturday in several European cities and New York, with French police firing tear gas to restore order at one store near Paris.

Leggi questa versione → originale
economictimes.indiatimes.com1 mesi fa

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing and shoving occurred in several cities. …

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robbreport.com1 mesi fa

The AP x Swatch Watch Is Now Listing for Thousands Online After In-Store Chaos

Swatch and Audemars Piguet's Royal Pop pocket watches caused chaos worldwide upon launch on Saturday. The pieces are now selling for thousands online.

Leggi questa versione → originale
  • sabato 16 maggio 2026·virgilio.it

    A Milano tafferugli e lanci di sedie per il nuovo orologio Swatch x Audemars Piguet: cos'è e quanto costa

    Scene folli all'esterno dei rivenditori dei nuovi orologi Swatch, subito diventati oggetti da collezione: liti e risse diventate virali online

  • sabato 16 maggio 2026·economictimes.indiatimes.com

    300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

    Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…

  • sabato 16 maggio 2026·milenio.com

    Caos y violencia por relojes Swatch con Audemars Piguet en EU y Europa

    La venta de los relojes “Royal Pop” de Swatch y Audemars Piguet provocó disturbios, peleas y filas masivas en Europa y Nueva York.

  • sabato 16 maggio 2026·spiegel.de

    Schlägerei in Mailand, Tränengas in Paris: Swatch-Kunden randalieren weltweit

    Auf eine limitierte Kollektion Taschenuhren von Swatch und Audemars Piguet haben manche tagelang gewartet. Als der Verkauf beginnen sollte, brach vielerorts Chaos aus. Mehrere…

  • sabato 16 maggio 2026·letemps.ch

    L’ouverture des ventes de la Royal Pop, la montre d’Audemars Piguet et Swatch, fait un triomphe voire vire au chaos - Le Temps

    La sortie de la montre de poche Royal Pop, œuvre d’Audemars Piguet et de Swatch, a provoqué de spectaculaires files d’attente, voire des frictions, en Suisse comme ailleurs dans…

  • sabato 16 maggio 2026·dailymail.com

    Swatch PULLS £335 pocket watches from stores after crowds rush guards

    Hundreds of people waited through the night outside Swatch stores across the world to get their hands on the 'Royal Pop' timepieces, made in collaboration with luxury watchmaker…

  • sabato 16 maggio 2026·nbcnews.com

    Swatch stores shutter amid long lines for highly anticipated collaboration release

    The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

  • domenica 17 maggio 2026·manager-magazin.de

    Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

    Der Verkaufsstart der Swatch-Kollektion mit Audemars Piguet hat weltweit chaotische Szenen ausgelöst: Vor Läden bildeten sich kilometerlange Schlangen, es kam zu Rangeleien,…

  • domenica 17 maggio 2026·swissinfo.ch

    Hundreds queue in Switzerland to purchase trendy Royal Pop watches

    Hundreds of people massed outside Swatch shops in Switzerland in the hope of being able to buy one of the new 'Royal Pop' watches.

  • domenica 17 maggio 2026·dailymail.com

    Moment police with DOGS are called to quell crowds at Swatch

    Swatch was forced to close stores and halt the release of their £335 limited edition Audemars Piguet pocket watch yesterday after stampedes and fights broke out.

  • domenica 17 maggio 2026·theguardian.com

    ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

    French police fire teargas and UK shops close for safety reasons as hundreds queue for Royal Pop timepiece

  • domenica 17 maggio 2026·zerohedge.com

    Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

    "Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

  • domenica 17 maggio 2026·thelocal.it

    Scuffles in France, Italy and beyond as Swatch sale descends into chaos

    The launch of limited-edition Swatch watches descended into chaos Saturday in several European cities and New York, with French police firing tear gas to restore order at one…

  • domenica 17 maggio 2026·nzz.ch

    Chaos bei Swatch und Audemars Piguet: Tränengas und Prügeleien um «Royal Pop»

    Der Verkaufsstart einer neuen Sonderkollektion von Swatch in Zusammenarbeit mit Audemars Piguet hat weltweit für chaotische Szenen gesorgt. Besonders in Frankreich eskalierte die…

  • domenica 17 maggio 2026·independent.co.uk

    Swatch forced to close UK stores after huge queues for new watch spark safety crisis

    Swatch forced to close a number of stores for a second day following launch of new pocket watch

  • domenica 17 maggio 2026·eu.usatoday.com

    Crowds force Swatch stores to close on Royal Pop release day

    The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

  • domenica 17 maggio 2026·rnz.co.nz

    Scuffles from Europe to NYC as Swatch sale descends into chaos

    Hundreds of people waited through the night - and in some cases for several days - hoping to get their hands on the 'Royal Pop' timepieces.

  • lunedì 18 maggio 2026·forbes.com

    Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

    Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.