Published on
18/05/2026 - 11:59 GMT+2
Pop watch mania seems to be showing little sign of slowing down despite calls from Swatch for people to stay away from its stores.
It follows the launch of its new 'Royal Pop', a pocket watch made in collaboration with Swiss luxury brand Audemars Piguet, whose entry-level products retail for around €20,000.
Since its official launch on Saturday, tens of thousands of people around the world have been lining up in the hope of buying a model that sells for reasonable affordable €385.
