The new Swatch and Audemars Piguet pocket watch "Royal Pop" is already being sold on at massively inflated prices shortly after going on sale.
A saleswoman shows the new Royal Pop watches by Swatch and Audemars Piguet to a customer, in Geneva, Switzerland, Saturday, May 16, 2026.
Keystone / Salvatore Di Nolfi
The new Swatch and Audemars Piguet pocket watch "Royal Pop" is already being sold on at massively inflated prices shortly after going on sale. The demand is causing chaos in front of shops worldwide.
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