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Swatch appeals for calm as 'Royal Pop' watch fever spreads online

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

Raccontata daswissinfo.checonomictimes.indiatimes.comletemps.chdailymail.comnbcnews.commanager-magazin.demalaymail.comtheguardian.comzerohedge.comnzz.cheu.usatoday.comforbes.com+4 altre

Confronto fonti

6 prospettive sulla stessa storia
AI · summaries
euronews.comStai leggendo1 mesi fa

Swatch appeals for calm as 'Royal Pop' watch fever spreads online

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

originale

Timeline cronologica

  1. sabato 16 maggio 2026·swissinfo.ch

    Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  2. sabato 16 maggio 2026·economictimes.indiatimes.com

    300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

    Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…

robbreport.com
1 mesi fa

The AP x Swatch Watch Is Now Listing for Thousands Online After In-Store Chaos

Swatch and Audemars Piguet's Royal Pop pocket watches caused chaos worldwide upon launch on Saturday. The pieces are now selling for thousands online.

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it.euronews.com1 mesi fa

Swatch invita alla calma mentre la mania Royal Pop dilaga online

Il produttore di orologi svizzero Swatch è stato costretto a chiudere diversi negozi nel mondo per la frenesia scatenata dalla nuova collezione di orologi da tasca realizzata in collaborazione con il marchio di lusso…

Leggi questa versione → originale
eu.usatoday.com1 mesi fa

Crowds force Swatch stores to close on Royal Pop release day

The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

Leggi questa versione → originale
forbes.com1 mesi fa

Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.

Leggi questa versione → originale
apnews.com1 mesi fa

A new Swatch model is introduced, and a case study in overexcited 'drop culture' plays out

Swatch's new Royal Pop pocket watch has sparked outbursts of chaos worldwide. The Swiss watchmaker says there's no shortage of the items despite weekend crowds and brawls at stores.

Leggi questa versione → originale
  • sabato 16 maggio 2026·letemps.ch

    L’ouverture des ventes de la Royal Pop, la montre d’Audemars Piguet et Swatch, fait un triomphe voire vire au chaos - Le Temps

    La sortie de la montre de poche Royal Pop, œuvre d’Audemars Piguet et de Swatch, a provoqué de spectaculaires files d’attente, voire des frictions, en Suisse comme ailleurs dans…

  • sabato 16 maggio 2026·swissinfo.ch

    Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  • sabato 16 maggio 2026·dailymail.com

    Swatch PULLS £335 pocket watches from stores after crowds rush guards

    Hundreds of people waited through the night outside Swatch stores across the world to get their hands on the 'Royal Pop' timepieces, made in collaboration with luxury watchmaker…

  • sabato 16 maggio 2026·nbcnews.com

    Swatch stores shutter amid long lines for highly anticipated collaboration release

    The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

  • domenica 17 maggio 2026·manager-magazin.de

    Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

    Der Verkaufsstart der Swatch-Kollektion mit Audemars Piguet hat weltweit chaotische Szenen ausgelöst: Vor Läden bildeten sich kilometerlange Schlangen, es kam zu Rangeleien,…

  • domenica 17 maggio 2026·swissinfo.ch

    Hundreds queue in Switzerland to purchase trendy Royal Pop watches

    Hundreds of people massed outside Swatch shops in Switzerland in the hope of being able to buy one of the new 'Royal Pop' watches.

  • domenica 17 maggio 2026·malaymail.com

    AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

    KUALA LUMPUR, May 17 — Following a weekend of frenzied queues and arguments, Swatch has issued an official plea to fans to stop rushing its stores for the new Audemars Piguet...

  • domenica 17 maggio 2026·dailymail.com

    Moment police with DOGS are called to quell crowds at Swatch

    Swatch was forced to close stores and halt the release of their £335 limited edition Audemars Piguet pocket watch yesterday after stampedes and fights broke out.

  • domenica 17 maggio 2026·theguardian.com

    ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

    French police fire teargas and UK shops close for safety reasons as hundreds queue for Royal Pop timepiece

  • domenica 17 maggio 2026·zerohedge.com

    Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

    "Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

  • domenica 17 maggio 2026·nzz.ch

    Chaos bei Swatch und Audemars Piguet: Tränengas und Prügeleien um «Royal Pop»

    Der Verkaufsstart einer neuen Sonderkollektion von Swatch in Zusammenarbeit mit Audemars Piguet hat weltweit für chaotische Szenen gesorgt. Besonders in Frankreich eskalierte die…

  • domenica 17 maggio 2026·eu.usatoday.com

    Crowds force Swatch stores to close on Royal Pop release day

    The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

  • lunedì 18 maggio 2026·forbes.com

    Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

    Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.

  • lunedì 18 maggio 2026·gmanetwork.com

    Audemars Piguet x Swatch Collab: Everything we know about the Royal Pop Collection

    The Swatch x Audemars Piquet collaboration, also known as the Royal Pop Collection launched worldwide on Saturday.

  • lunedì 18 maggio 2026·euronews.com

    Swatch appeals for calm as 'Royal Pop' watch fever spreads online

    The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with…

  • lunedì 18 maggio 2026·it.euronews.com

    Swatch invita alla calma mentre la mania Royal Pop dilaga online

    Il produttore di orologi svizzero Swatch è stato costretto a chiudere diversi negozi nel mondo per la frenesia scatenata dalla nuova collezione di orologi da tasca realizzata in…

  • lunedì 18 maggio 2026·it.euronews.com

    Swatch invita alla calma mentre la febbre Royal Pop dilaga online

    Swatch, orologiaio svizzero, ha dovuto chiudere vari negozi nel mondo per la corsa alla nuova collezione di orologi da tasca creata con il marchio di lusso Audemars Piguet.

  • lunedì 18 maggio 2026·welt.de

    Swatch Royal Oak: Der 400-Euro-Uhrenhype, der für Chaos sorgt - WELT

    Bis zu 49 Stunden standen Menschen für die neue „Royal Pop“ an – es wurde gecampt, geprügelt, teilweise kam Tränengas zum Einsatz. Die Swatch-Kooperation mit Audemars Piguet ist…