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To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

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To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

originale

digiday.com3 mesi fa

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Amazon and YouTube used this year’s presentations to pitch buyers on far more than content — from authenticated commerce data to AI.

Leggi questa versione → originale

Timeline cronologica

martedì 12 maggio 2026·adexchanger.com
Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
giovedì 14 maggio 2026·adexchanger.com
Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger
Another TV upfronts season is in the books.

To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger

Confronto fonti

To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Timeline cronologica

Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger

Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger

To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger

Let’s Be Upfront About Performance | AdExchanger

We Went To Eight Upfronts This Week. Here's What We Learned | AdExchanger

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront