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To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
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adexchanger.com
Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
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Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger
Another TV upfronts season is in the books.
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To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
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Let’s Be Upfront About Performance | AdExchanger
Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend.
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We Went To Eight Upfronts This Week. Here's What We Learned | AdExchanger
Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.
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digiday.com
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Amazon and YouTube used this year’s presentations to pitch buyers on far more than content — from authenticated commerce data to AI.