Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.
Puma Appoints Steve Cecchini to Lead Global Sports Marketing
Puma has appointed industry expert Steve Cecchini as its senior vice president sports marketing, effective Oct. 1. He will report directly to Puma CEO Arthur Hoeld. In his new role, Cecchini will further develop Puma’s sports marketing organization, forging and managing partnerships. He joins Puma from Nike, where he most recently held the position of general manager of global football clubs, federations, leagues and partnerships.
Shorenstein Promoted to COO of Brooklyn Sports & Entertainment
Marissa Shorenstein has been promoted to chief operating officer of Brooklyn Sports & Entertainment. Since joining the company’s leadership team three years ago, Marissa has led communications, government relations, community impact and Brooklyn basketball, while serving as a partner to ownership and the executive leadership team. She will continue leading external affairs while taking on additional company-wide priorities.
