Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.
EA Sports Taps Reseburg for Talent Management, Brand Activation
Entertainment Arts announced that EA Sports’ John Reseburg will lead the organization’s talent management and brand activation function. Reseburg, who has been with the organization 15 years, will focus on building strategies to support athlete and fan engagement approaches, partnerships, operating models and measurement frameworks across celebrity, athlete, influencer, cultural and music talent for the entire EA portfolio.
Snap Promotes Wakely to Head of Sports & Media Partnerships, Americas
Emma Wakely will serve as head of sports and media at Snap Inc. where she will lead the company’s relationships with leading broadcasters, publishers, leagues, rights holders, teams, athletes and creators across the region. Since joining Snap in 2015, Wakely’s work has evolved from sports storytelling and content partnerships to broader strategic partnerships aimed at connecting partners with new audiences and strengthening their relationships with existing fans through Snapchat.
