The deal for ProCamps comes amid growing political pressure.
Add Axios as your preferred source to
see more of our stories on Google.
Illustration: Brendan Lynch/Axios
FlexWork Sports, a youth sports camp operator owned by Otro Capital, has acquired ProCamps and its G3 Marketing brand activation agency.
Why it matters: This comes amid growing political pressure to regulate private equity investment in youth sports, including a bipartisan House subcommittee hearing on Tuesday.
Private Equity’s Expansion Into Youth Sports Draws Bipartisan Concern
Private equity in youth sports draws bipartisan scrutiny in Congress
Push Sports: How a ₹1 Lakh Cricket Academy Became "India's New Playground"
Sportico Transactions: Moves and Mergers Roundup for June 26
A committee met to discuss private equity’s growing footprint in youth sports, as lawmakers weigh whether federal action is…
Private equity is pouring into youth and amateur sports at a record pace in 2026, with deal value already surging past full-year…
Democratic and Republican Congress members expressed alarm at the trend of private equity investment in youth sports.
Private equity interest in sports, including youth sports, is surging.
Several Democrats have proposed legislation aimed at stopping “private equity’s takeover of youth sports.”
Several Democrats have proposed legislation aimed at stopping “private equity’s takeover of youth sports.”
