Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.
Legends Global Appoints Aimee Carroll as President of Merchandise
Legends Global announced the appointment of Aimee Carroll as president of merchandise. Carroll has more than two decades of experience across retail, fashion, and consumer goods, including senior roles at Catalyst Brands, Amazon and Lucky Brand. In her new role, Aimee will oversee Legends Global’s worldwide retail and merchandising platform, spanning e-commerce, in-venue retail, large-scale live events, brick-and-mortar operations, licensing and branded solutions for an extensive lineup of global partners across sports and entertainment. She joins Legends Global from Catalyst Brands (formerly SPARC Group).
Rufus Hack Joins Tmrw Sports as President of Golf
Tmrw Sports has named Rufus Hack as president, golf, where he will lead all of the company’s golf businesses, including TGL presented by SoFi in partnership with the PGA Tour, WTGL in partnership with the LPGA, SoFi Center and other Tmrw Sports golf initiatives in development. Most recently, Hack served as CEO of Sony Sports. In the newly created role, Hack will relocate with his family from London to Orlando and report to founder and CEO Mike McCarley, founder and CEO. Elevate Talent was retained by Tmrw Sports to lead the search for this role.
