As a software developer, I have always been interested in the point where technology stops being just code and starts solving a business problem.
That is one of the reasons Salesforce interests me now.
Salesforce is not simply a CRM platform. It is an ecosystem where customer data, business processes, automation, applications, analytics and increasingly artificial intelligence can come together.
For someone with a technical background and experience across development, automation, customer interaction, sales and digital processes, that combination is particularly interesting.
Understanding Salesforce as a CRM
