Accommodation prices on the Greek islands have more than doubled since 2019 for autumn stays, as growing demand extends Greece’s tourism season beyond the traditional summer peak.
According to data presented by Virtuoso, a leading international network of luxury travel advisors, at its 38th annual Travel Week conference in Las Vegas, average daily rates at luxury properties on Greek islands are 131% higher than in 2019.
Greece ranks eighth among the world’s most popular destinations for autumn travel, behind the US, Italy, France, Mexico, Japan, the UK and Spain, and ahead of French Polynesia and Canada.
The figures reflect a broader shift toward autumn tourism across the Mediterranean and Europe. Since 2019, luxury accommodation prices have risen by 179% on the French Riviera and 78% in Italy’s Apulia region. Across Europe, autumn sales are up 64% year-on-year, while bookings have increased 49%. Average daily hotel rates have also risen 7.4% from last year.
The trend is evident globally. Autumn sales are 69% higher than in the first half of 2025, while bookings have risen 59%. Virtuoso network activity in 2026 is more than 20% above last year, led by hotel sales, which are up 24.5%, followed by cruises at 22.4%.
