For the Wellness Briefing, Glossy spoke with Eric Kau, CEO and co-founder of wellness startup Climatic, the maker of L Max, an everyday inhaler made to improve lung health. Kau, a former Target and Amazon exec turned COO of Seed probiotics, sees a dynamic runway for the emerging lung health wellness category. Additionally, skin-health tech startup SkinBit takes on $6 million in funding, Club Pilates hits an international milestone on its path to lead studio pilates, and AG1 enters the gummy vitamin category.
Is lung health the future of wellness?
There are a lot of reasons for consumers to worry about lung health, from the unseen effects of vaping to everyday pollution and pollen. But wildfires are shaping up to be one of the biggest concerns in our modern era.
The Western part of the U.S. is experiencing its worst wildfire season in decades, with fires raging through Washington, Oregon, Idaho, Montana, California, Colorado and across Canada right now. On Tuesday morning, there were 142 new wildfires reported nationwide, including 12 large-scale fires, according to the National Interagency Fire Center. On Tuesday, the government agency was monitoring 104 uncontained large fires in the U.S.
