For the Wellness Briefing, Glossy sat down with Fiji Airways CEO Paul Scurrah to learn about the airline’s new on-board wellness offerings, including health shots and wearables, plus red light therapy in airport lounges. It’s part of the airline’s new strategy to stand out among competitors. Additionally, gummy supplement brand Imaraïs Beauty is acquired, London gets a rush of new social wellness clubs, and ClassPass parent company Playlist launches a new fitness booking app called Kite.
Fiji Airways leans into on-board wellness to better appeal to North American travelers
Launching June 1, Fiji Airways is rolling out a first-of-its-kind wellness program that includes health shots and wearables, plus red light therapy in airport lounges.
“[We’re] trying to keep ahead of the crowd and make sure we’re listening to our customers,” Fiji Airways CEO and managing director Paul Scurrah told Glossy. “We’ve got a very young and modern fleet, so people are getting a very good travel experience already, but what we’re getting is people saying, ‘It’s great, but what’s coming is this greater focus on wellness, so what are you guys doing in that space?’”
Fiji Airways offers 11 weekly services from the West Coast of the U.S. to Fiji and three from Vancouver. Its international competitors include American, Alaska Airlines, Virgin Australia, Qantas, Air New Zealand and Jetstar.
