For the Wellness Briefing, Glossy spoke with Angela Kim, Hearst Magazine’s executive director of global licensing, to learn about the publisher’s first Harper’s Bazaar Wellness at Sea cruise setting sail this weekend. The week-long cruise launches July 5 through a licensing partnership with Cunard luxury cruise lines and features a runway of partnership opportunities for wellness and beauty brands and retailers on future cruises. Additionally, telehealth leader Midi Health launches clinical skin care, a rush of new intimate care brands arrive stateside, and postbiotics surge in growth as gut health continues to drive consumer spending.
Legacy publisher Hearst Magazines will launch its first wellness cruise next week
“Harper’s Bazaar is really well-known for beauty and fashion [expertise], but some people might be less familiar with our wellness and travel content, so it’s a way for us to actually expand to new audiences, as well,” Angela Kim, Hearst Magazine executive director of global licensing, told Glossy. “[Our goal is to] create this amazing, premium experience for Harper’s Bazaar’s audience and Harper’s Bazaar’s audience to be.”
Hearst’s first wellness cruise, called Harper’s Bazaar Wellness at Sea, will begin its week-long, maiden voyage on Sunday on Cunard’s Queen Anne ship. The cruise takes off from the English port city Southampton, a two-hour drive from London, and will cruise to Norway to visit a mix of small towns and Norway’s stunning fjords. Guests will deboard on July 12 back in Southampton.
