For the Wellness Briefing, Glossy is reporting from our annual E-Commerce Summit, where brand leaders from Ulta Beauty, Supergoop!, SharkNinja, Tarte, Sephora, Beekman1802 and more shared tactics and tips to supercharge brand success with AI tools. Additionally, Ōura drops its smallest tracker ring yet, Unilever invests $270 million in a new Connecticut R&D hub, Vladimir Putin invests $26 billion into longevity research, and Planet Fitness scales.Brand leaders share the winning tactics to implement AI into day-to-day workflows
Glossy’s annual E-Commerce Summit kicked off on Monday in Miami Beach with panels, fireside chats and town hall discussions on the latest strategies driving industry growth online.
Leveraging artificial intelligence to streamline internal operations was a main theme discussed during the first two days of the conference. “Everyone’s afraid that AI is coming for their jobs,” David Baker, chief digital officer of Beekman 1802, said during a panel on the topic. “I firmly do not believe that AI is coming for anyone’s job, but someone who knows how to use AI is.”
Baker’s point resonated with many industry insiders who feel the challenge of onboarding new systems and training employees in the latest AI tools. Some brands have opted for daily, bite-sized lessons, while others have embraced week-long intensive training.
