In this week’s Luxury Briefing, we dig into recent AI moves by Ralph Lauren, as well as Net-a-Porter and Mytheresa owner LuxExperience. Also, a new luxury rental source for stylists, and executive moves at Authentic Brands Group and Banana Republic. For tips or comments, email me at zofia@glossy.co.Ralph Lauren and LuxExperience reported earnings this week, with each company highlighting AI as an increasingly important part of how it serves higher-value luxury shoppers.
On Thursday, Ralph Lauren reported that it ended its 2026 fiscal year with full-year revenue above $8 billion for the first time. In the fourth quarter, revenue rose 12% on a constant currency basis, ahead of the company’s mid-single-digit outlook. Retail sales across in-store and digital rose 17%, led by Ralph Lauren stores and digital commerce, while average unit retail increased 16%. During the earnings call, CEO and President Patrice Louvet said the AUR gain was driven by stronger full-price selling, reduced discounting, targeted pricing, and a favorable product and channel mix.
The results were also helped by continued full-price momentum. Telsey Advisory Group analyst Dana Telsey said in a post-earnings note that Ralph Lauren’s AUR growth “continued its impressive run of expansion,” demonstrating “the success” of the company’s brand investments and “its ability to sell through its products at full price.”
