In this week’s Luxury Briefing, Glossy digs into Haute Couture Week in Paris with luxury sourcer Gab Waller, designer Rahul Mishra and Bain senior partner Federica Levato — the brands taking part are increasingly looking to younger customers as their next long-term clients, the sources said. Also, why Pandora and Levi’s chose the event to launch new collaborations, and executive moves at Tory Burch. For tips or comments, email me at zofia@glossy.co.At Paris Haute Couture Week, which ran from Monday to Thursday, the runway dresses may have been designed for only a small pool of clients. But in a luxury market where shoppers are becoming more selective, the value of couture increasingly extends beyond the gown.
The personal luxury goods market fell to $419 billion in 2025, or €358 billion, down 2% in current-currency terms, according to Bain & Company’s latest luxury report. Bain expects the market to grow 2-4% this year, while luxury experiences continue to outperform goods.
Buying couture represents a significant step up from off-the-rack products, even for an established luxury client. While top-end ready-to-wear pieces can cost $15,000-$30,000, couture at the major houses typically starts at around $50,000 and can exceed $800,000 for the most elaborate creations, according to previous Vogue reporting.
