In this week’s Luxury Briefing, Canali’s incoming creative director, Alessio Lillocci, discusses his plan for the brand, which draws on lessons from his time at Brunello Cucinelli and Prada. Also, insights on how luxury customers are using AI, from the new Bain and Altagamma report, and executive moves at Balenciaga, Rabanne and Versace. Also, news to know. For tips or comments, email me at zofia@glossy.co.After generating approximately $233 million in 2025 revenue, Canali is betting that its next phase of growth will come from selling customers more than just suits.
The family-owned Italian menswear company, based in Sovico, outside Milan, operates around 190 boutiques and is distributed through more than 1,000 additional stores. Its core customer has traditionally come to the 92-year-old brand for understated Italian tailoring, formal jackets and made-to-measure clothing.
Under new creative director Alessio Lillocci, who debuted his first collection for the brand during Milan Men’s Fashion Week on Sunday, Canali is expanding its emphasis on knitwear, footwear and relaxed wardrobe categories as it works to attract younger customers without weakening its authority in tailoring.
Lillocci joined the company after spending more than 20 years at Brunello Cucinelli from 2002 to 2023, where he served as head of the men’s style office. He subsequently worked as Prada Group’s men’s ready-to-wear collections director in 2024.
