For the Wellness Briefing, Glossy spoke with Ivy Wu, vice president of growth at Classpass, about the booking app’s ongoing strategy shift towards wellness- and experience-based offerings. Additionally, the World Cup anoints new global wellness thought leaders, FDA meets this week to assess regulatory changes of peptides like BPC-157, and Neko Health takes on $700 million in Series C funding ahead of its Q3 debut in the U.S. Classpass is evolving to reach more consumers through wellness, self-care, experiences, and F&B
“We’re trying to be the anti-tech tech company, where we want to get people off their phones and into real-life, soul-nurturing experiences,” Ivy Wu, vice president of growth at Classpass, told Glossy. “Our ultimate vision is helping people discover and experience new things, whether it is a new spa or salon treatment, a brand new fitness genre, a new exhibition that is opening, or a new smoothie bowl that nourishes your body.”
On Tuesday, Classpass announced the addition of several new bookable categories, including amusement parks, aquariums, zoos and other attractions. Upon launch, this includes select Six Flags, Legoland and Sea World locations, plus the Kennedy Space Center, Phoenix Zoo and Georgia Aquarium, among other attractions. In total, the organization added 190 new bookable offerings this week.
