For the Wellness Briefing, Glossy sat down with Blake Waller, co-founder of social wellness meetup group Coffee & Chill, as his company prepares to host 1,000 Gen Z and millennial consumers this weekend in Los Angeles at a World Cup-themed community wellness event. Additionally, a women-only gym concept heads to Dallas, Alo doubles down on personal care, and Oura partners in psychedelic research.Community events like Coffee & Chill offer prime access to Gen Z wellness consumers
While just two years old, community wellness meetup group Coffee & Chill has quickly created a blueprint for brands to authentically reach hundreds of young, engaged wellness consumers. It’s doing so through in-person events in Los Angeles, Miami, Austin, New York and San Diego.
“Our value prop from the beginning, the reason we started and why we still do it today, is really to bring people together over health and wellness,” Coffee & Chill co-founder Blake Waller told Glossy. “[We strive to] provide an alternative space for socialization outside of drinking.”
Waller worked as a senior solutions architect at ButterflyMX before launching Coffee & Chill with co-founder George Miller, a former Boeing mechanical design engineer.
