Industry operators in Nigeria’s marketing communication will converge for the Nigeria Digital PR Summit next month to discuss “The Rise of Digital Influence: Culture, Creators and the New PR Playbook.”
As technology shapes the industry, operators are embracing trends through courses and conferences such as this to keep up with innovations. Already, registration for the conference scheduled for October 15 and 16 in Lagos has started, according to the organisers
“This year’s edition examines how culture and creators now shape public conversation, and what that shift demands of PR practice.
“As audiences increasingly place their trust in creators alongside, and sometimes ahead of, traditional media, practitioners need a genuinely new playbook, not an update to the old one.
“Sessions will explore how brands and institutions build real influence within Nigeria’s creator economy, the shifting architecture of cultural relevance, and practical frameworks for collaborating with and measuring the impact of creator-led communication. Attendees will also gain insight into current PR trends, reskill for a fast-changing digital landscape, and network with industry leaders across Nigeria’s communication sector”, Summit organizer, Upticomm Marketing firm said in a statement.
