As the consumer landscape is fast changing, informed by digital adoption and economic realities, the Nigerian marketing community, business leaders, and academicians will gather in Port Harcourt, Rivers State, next week at the National Institute of Marketing of Nigeria (NIMN), annual marketing conference, to rethink and re-imagine the new consumer market.
With the theme: ‘Community, Culture and Connection: Re-imagining the new market’, the conference comes at a crucial time when brands are seeking better ways to remain connected to consumers who are asking deeper questions and seeking more relationship and connection in business transactions.
It has become obvious across industries that today’s consumer wants more as they interrogate brand values and demand authenticity.
The NIMN conference scheduled between June 18 and 20 is therefore a wake-up call for marketers and business leaders to understand and be able to integrate community values and cultural diversity towards engaging better with today’s consumer.
It is also expected that after the three-day conference, marketers and business leaders will have a new actionable focus in relating with the consumer to improve the business bottom line as “traditional marketing playbooks are no longer enough to relate with consumers”.
