*As ARCON DG urges stronger regulators, industry players’ collaboration
By Tunde Oso
The Federal Government has reaffirmed its commitment to positioning Nigeria as Africa’s leading hub for responsible advertising, creative excellence and digital innovation, with a pledge to support policies that encourage innovation while strengthening ethical regulation and protecting intellectual property.
Minister of Information and National Orientation, Mohammed Idris, made this known on Thursday while declaring open the fourth edition of the Advertising Industry Colloquium (AIC 4.0), organised by the Advertising Regulatory Council of Nigeria (ARCON) in Ikeja, Lagos.
Speaking on the theme, “The Future of Advertising: The Role of Platforms, People and Regulation,” Idris said the future of Nigeria’s advertising industry would be driven not only by technological advancement but also by the quality of ideas, strong institutions and responsible leadership.
