The Opportunity and Threat Of Google Buyer Direct | AdExchanger

Friday, August 7th, 2026 – 6:30 am

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Among the many potential use cases for agentic AI in ad tech, there’s one widely seen as a good place to start: automating direct sales.

But automating direct sales requires detailed knowledge of a publisher’s ad availabilities, its current bookings and prices. All of this information is in the ad server. Which makes Google’s Buyer Direct the best poised product to solve this problem – and build a workable solution before any of its competitors.

On this week’s podcast, we bring on Gareth Glaser, an ad tech co-founder and sell-side veteran who served as a chair of Prebid and spent time at both Magnite and AppNexus.