Wednesday, August 5th, 2026 – 12:03 am
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Continuing The Search
Although People Inc. CEO Neil Vogel recently said that blocking all Google scrapers is “entirely on the table,” the publisher apparently isn’t ready to go that far, at least not yet.
During IAC’s Q2 earnings call on Tuesday, Vogel told investors that Google Search – which relies on the same crawler as AI Overviews – accounted for 21% of its traffic last quarter, down from nearly two-thirds. “We’re not out the other side of it,” he noted, which is just another way to say that the company still needs Google to make money.
