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Barely Scraping The Surface; BMW Did What Now? | AdExchanger

People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car Spider-Man takeovers

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adexchanger.comStai leggendo7 g fa

Barely Scraping The Surface; BMW Did What Now? | AdExchanger

BMW adds Spider-Man ads to 2020+ in-car systems on $62k+ vehicles with $1,300/month subscriptions. Ad saturation in premium hardware reveals inventory scarcity from AI glut is forcing brands to monetize every user touchpoint, risking UX and customer retention.

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digiday.com7 g fa

People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. keeps Google crawlers enabled—still dependent on Google search for 21% of traffic (down from 25%). Publishers face a bind: disabling crawlers risks search visibility they need, driving shift to non-session-based revenue (43% of total, +16% YoY).

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Timeline cronologica

martedì 4 agosto 2026·digiday.com
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
mercoledì 5 agosto 2026·adexchanger.com
Barely Scraping The Surface; BMW Did What Now? | AdExchanger
People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car Spider-Man takeovers