New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30.
Trade groups managed to push the registration deadline back to 2027, but the rest of it took effect immediately.
“This makes the Mactaggart-induced one-week passage of CCPA look downright tame,” said Charlie Simon, VP of private advertising at RTB House. (For reference, Alastair Mactaggart is the San Francisco real estate attorney who personally bankrolled California’s landmark privacy law, which was negotiated and passed over the course of roughly one week in 2018.)
Back over on the East Coast, a lot of folks in the ad industry quietly breathed a sigh of relief when they heard “2027” and put “compliance with NJ’s sweeping data broker law” in a file labeled “next year’s problem.” Not a good idea.
“That’s an easy date to lean on for comfort,” said Jason Bier, general counsel and chief privacy officer at Adstra. “But it’s the wrong one to watch.”
