Tuesday, June 16th, 2026 – 6:00 am
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There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute.
CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated privacy enforcement agency in the US. It was formed in 2020 under the California Privacy Rights Act to oversee and implement the state’s data privacy laws, and its mandate has only been expanding since then.
The most recent example is the DELETE Act, California’s new data broker law, which creates a statewide broker registry and a CPPA-run portal called DROP (short for “Delete Request and Opt-Out Platform,” very clever) that allows Californians to send bulk data deletion and opt-out requests to every registered broker at once.
